I’ve spoken with many coaches who’ve confessed that they are on Twitter (because well, isn’t everybody..?) but they’re not quite sure how to use it to attract clients. Sometimes the relationship you have with people on Twitter can feel so different to the coaching relationship that coaches are unsure how to marry or reconcile the two. It doesn’t have to be that way. Follow these tips and you’ll be on the right track to attracting new clients in no time.
1. Ask questions. Questions work really well on Twitter. When coaching a client you ask questions all the time. Write out a list of questions and use these as tweets e.g. ‘What would you do if you knew you couldn’t fail’. Remember to use your language, not someone else’s.
2. Give people a boost. Think of all the concerns, challenges and worries your clients come to see you with. You are excellent at reframing these and offering a new perspective, an insight, a supportive ear. You can do this in a different way on Twitter by tweeting statements that will help people to overcome their challenges and give them a boost as they go about their day.
3. Respond to the emotion first, not the fact. When your followers are chatting about something you feel you can help with remember first to empathise and respond to their emotion e.g. Follower: ‘Arghhh, not enough time in the day!’ You: ‘I know the feeling! Using some breathing tips here to calm my overwhelm’ (as opposed to ‘Please come to my site and download my Time Management ebook’)
4. Showcase your personality. Yes, there are many coaches out there and no, none of them are you! Be loud and proud about who you are and what you stand for. Speak in your own language aswell as your clients. As in face to face network you will naturally attract some people and not others. That’s ok. In fact, it’s a good thing!
5. Invite people to take the next step, whether that is reading your blog, signing up to your newsletter or having a conversation with you. This is a delicate balance, but one I know you can achieve well. Remembering it’s all about the relationship will greatly improve your efforts.
…and this is just the tip of the iceberg! When it comes to social media (not just Twitter) for coaches, the potential is limitless. To chat through your options and take you one step further than where you are today, book in for a Social Media Surgery https://www.timetrade.com/book/L8VWG
To your success,
Emer
Social Sorted 